Business Performance Optimizer
4 days ago
We are proud to offer exciting career opportunities at Morgan Philips Group in Birmingham. As a Data Insight Analyst, you will play a key role in driving business growth and improvement through data-driven decision-making.
About the RoleAs a Data Insight Analyst, you will be responsible for developing and maintaining dashboards that track guest behaviour, e-CRM programme performance, and KPI attainment. You will also apply statistical methods for data analysis, validation, hypothesis testing, and stakeholder communication.
Key Responsibilities- Develop and maintain dashboards to track guest behaviour, e-CRM programme performance, and KPI attainment.
- Apply statistical methods for data analysis, validation, hypothesis testing, and stakeholder communication.
- Utilise advanced visualisation techniques and tools like Plotly for interactive and dynamic data visualisations.
- Present data confidently and tell the story in an easy-to-understand manner.
- Conduct thorough analysis of multi-channel data sources for deeper customer understanding and new marketing opportunities.
- Work closely with the Digital Data Analyst and Data & Analytics Manager on day-to-day relationships with external agencies.
- Experience in Digital Marketing with strong consumer insight skills.
- High numeracy and knowledge of latest digital/data innovation trends.
- Business Intelligence tool experience, particularly Power BI or alternatives like Tableau, QlikView, or Cognos BI.
- Advanced SQL querying skills for data extraction, manipulation, and modelling.
- Familiarity with data warehousing solutions like Amazon Redshift, Google BigQuery, or Snowflake.
- Ability to design interactive dashboards and reports meeting business needs.
- Python or R experience for data analytics and automation tasks.
- Excellent communication skills for articulating complex data insights.
- Familiarity with project management tools like Jira, Trello, or Asana.
- Familiarity with cloud computing platforms like AWS, Azure, or Google Cloud Platform.
- Critical thinking and problem-solving skills using data-driven approaches.
Salary: £55,000 per annum
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