Digital Healthcare Transformation Lead

4 weeks ago


Glasgow, Glasgow City, United Kingdom Phlo Digital Pharmacy Full time
About the Role

We are seeking an experienced CRM and Data Executive to join our marketing team at Phlo Digital Pharmacy. This is a hybrid working role with a requirement to work at least one day a week from our office in Glasgow.

This is an exciting opportunity to join Phlo during a period of rapid growth and utilise your skills to help us build a superior digital healthcare service for our patients across our growing portfolio of services, including our NHS pharmacy service, private healthcare service, female healthcare service, and B2B service.

Key Responsibilities
  • Leading on the migration of Phlo's existing CRM system to our chosen new platform and assist in leading the onboarding process across Phlo's various teams and stakeholders.
  • Planning, executing and optimising multi-channel engagement and retention campaigns (email, SMS, Push, in-app notifications etc) to increase patient engagement and retention across the funnel.
  • Using data analytics and customer insights to conduct advanced segmentation, personalise messaging and optimise our retention funnels and increase our customer lifetime value (CLTV).

The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience. We offer a range of benefits, including 33 days annual leave, pension scheme, share options scheme, and more.



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