Head of Online Engagement

16 hours ago


Milton Keynes, Milton Keynes, United Kingdom The Open University UK Full time

About the Role:

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The Open University UK is seeking a highly skilled Head of Online Engagement to lead our online engagement efforts and help us achieve our marketing objectives.

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Responsibilities:

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  • Develop and execute online engagement strategies that drive engagement and conversions.
  • Lead a team of social media managers and provide guidance on creating 'social ready' content.
  • Work with the Brand and Campaigns team to ensure integration between paid and organic social media campaigns.
  • Stay up-to-date with emerging trends and technologies in social media and recommend innovative approaches to the team.
  • Collaborate with other teams to identify stories and coordinate activities to deliver against communications objectives.
  • Analyze campaign metrics and make recommendations to improve performance.
  • Contribute creative ideas and sector thinking to the Marketing and Communications Unit's content planning processes.
  • Manage the delivery of campaigns and projects to time and budget.
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Requirements:

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  • Prior experience of working extensively within social media channels, including Twitter, Facebook, Instagram, LinkedIn, and TikTok.
  • Experience of planning, delivering, and evaluating high-performing social media campaigns.
  • Proven ability to generate creative social media campaigns from a brief that engages key audiences.
  • Understanding of the need for integration across paid and organic social media.
  • Prior experience of using social media to build engagement with key audiences and develop affiliated communities.
  • Advanced skills in Microsoft Office, Adobe Creative Suite, and video editing software.
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Location: Milton Keynes or remote/hybrid.

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Salary: £50,000 - £65,000 per annum (dependent on experience).



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