Social Media Content Specialist

4 days ago


Burnley, Lancashire, United Kingdom Austin Fraser Full time
Job Description

The Social Media Content Specialist will develop and implement creative social media strategies to enhance brand awareness and engagement across multiple brands. This role requires a strong understanding of graphic design tools, such as Canva or Adobe Creative Suite, to create eye-catching content for digital platforms and campaigns.

About the Role:

  • Develop and implement social media strategies to drive commercial success and expand market reach.
  • Work closely with the marketing team to plan and organize content calendars, ensuring consistency in style, tone-of-voice, and brand representation across all platforms.
  • Capture photography and videography for social media channels, focusing on brand storytelling around the Group's companies.
  • Edit photos and videos to reflect the Group's brand standards, focusing on detail, quality, and an elevated visual style.
  • Maintain the various brand's tone of voice and write blogs.
  • Monitor performance metrics for campaigns, analyse data, and adjust strategies to optimise results.

Requirements:

  • Proven experience in developing social media strategies and campaigns across multiple accounts.
  • Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
  • Excellent written and verbal communication skills with a flair for crafting engaging written content.
  • Creative mindset with the ability to think outside the box and generate new ideas.
  • Strong organisational and time management skills to handle multiple projects simultaneously.
  • Knowledge of social media analytics tools and the ability to translate data into actionable insights.


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