Social Media Content Specialist
4 days ago
The Social Media Content Specialist will develop and implement creative social media strategies to enhance brand awareness and engagement across multiple brands. This role requires a strong understanding of graphic design tools, such as Canva or Adobe Creative Suite, to create eye-catching content for digital platforms and campaigns.
About the Role:
- Develop and implement social media strategies to drive commercial success and expand market reach.
- Work closely with the marketing team to plan and organize content calendars, ensuring consistency in style, tone-of-voice, and brand representation across all platforms.
- Capture photography and videography for social media channels, focusing on brand storytelling around the Group's companies.
- Edit photos and videos to reflect the Group's brand standards, focusing on detail, quality, and an elevated visual style.
- Maintain the various brand's tone of voice and write blogs.
- Monitor performance metrics for campaigns, analyse data, and adjust strategies to optimise results.
Requirements:
- Proven experience in developing social media strategies and campaigns across multiple accounts.
- Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
- Excellent written and verbal communication skills with a flair for crafting engaging written content.
- Creative mindset with the ability to think outside the box and generate new ideas.
- Strong organisational and time management skills to handle multiple projects simultaneously.
- Knowledge of social media analytics tools and the ability to translate data into actionable insights.
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