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Regional Marketing Specialist

1 month ago

London, Greater London, United Kingdom Canonical Full time

Marketing Manager - Middle East and Africa

Canonical is seeking a regional marketing specialist to develop and execute long-term marketing strategies for Middle East and Africa. This role requires close collaboration with regional Sales Teams, Partner & Alliances Teams, Product Teams, and other Marketing functions.

Key Responsibilities:

  • Develop and execute go-to-market strategies for certain industries within the Middle East and Africa region
  • Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch, including crafting strong messaging and creating visual assets for emails, social media, and paid ads in line with Canonical's brand look and feel
  • Own webinars and regional offline events at all stages, from planning to execution, including holistic pre- and post-event/webinar strategies, webinar setup, and streaming
  • Work with the CRM Team to attract, convert, engage, and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution, constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them in the regional marketing strategy

Requirements:

  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the Middle East and Africa markets
  • Excellent academic results, with a Bachelor's or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, and presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions, attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritize and meet deadlines without sacrificing quality

What We Offer:

  • Competitive base pay, dependent on geographical location, level of experience, knowledge, and skills
  • Additional benefits, including annual bonuses and sales incentives based on revenue or utilization
  • Full remote working environment
  • Personal learning and development budget of $2,000 per annum
  • Annual compensation review
  • Recognition rewards
  • Annual holiday leave
  • Parental Leave
  • Employee Assistance Programme
  • Opportunity to travel to new locations to meet colleagues at 'sprints'
  • Priority Pass for travel and travel upgrades for long haul company events