Social Media Advertising Specialist

4 days ago


StratforduponAvon, Warwickshire, United Kingdom Forward Role Full time

Job Summary:

Forward Role is seeking an experienced Paid Social Media Manager to join our client's team. As a key player in their digital function, you will be responsible for developing and executing high-impact paid social media campaigns across various platforms, including Facebook, Instagram, TikTok, Snapchat, and others.

Responsibilities:

  1. Develop innovative paid social media strategies to elevate brand awareness, engagement, and conversion for the company's diverse product portfolio.

  2. Manage and optimize large-scale ad campaigns to achieve KPIs, including ROAS, CPA, and customer acquisition costs.

  3. Collaborate with the creative team to deliver engaging, on-brand content tailored to each platform.

  4. Use audience segmentation, A/B testing, and data-driven insights to refine targeting, messaging, and budgets.

  5. Monitor social media trends and adapt strategies to stay ahead in a competitive marketplace.

  6. Provide detailed performance reporting and actionable insights for senior stakeholders.

  7. Work cross-functionally with product, sales, and brand teams to align campaigns with business goals.

Requirements:

  • Proven experience managing paid social media campaigns, ideally within consumer goods or retail sectors.
  • Expertise in platforms such as Facebook Ads Manager, TikTok Ads, and Google Ads.
  • An analytical mindset with the ability to interpret data and make informed strategic decisions.
  • A creative flair for producing compelling content and understanding diverse audience preferences.
  • Strong communication and collaboration skills for cross-functional teamwork.
  • Ability to thrive in a fast-paced environment while managing multiple campaigns simultaneously.

Salary: £45k - £50k per annum.



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