Social Media Advertising Specialist
4 days ago
Job Summary:
Forward Role is seeking an experienced Paid Social Media Manager to join our client's team. As a key player in their digital function, you will be responsible for developing and executing high-impact paid social media campaigns across various platforms, including Facebook, Instagram, TikTok, Snapchat, and others.
Responsibilities:
Develop innovative paid social media strategies to elevate brand awareness, engagement, and conversion for the company's diverse product portfolio.
Manage and optimize large-scale ad campaigns to achieve KPIs, including ROAS, CPA, and customer acquisition costs.
Collaborate with the creative team to deliver engaging, on-brand content tailored to each platform.
Use audience segmentation, A/B testing, and data-driven insights to refine targeting, messaging, and budgets.
Monitor social media trends and adapt strategies to stay ahead in a competitive marketplace.
Provide detailed performance reporting and actionable insights for senior stakeholders.
Work cross-functionally with product, sales, and brand teams to align campaigns with business goals.
Requirements:
- Proven experience managing paid social media campaigns, ideally within consumer goods or retail sectors.
- Expertise in platforms such as Facebook Ads Manager, TikTok Ads, and Google Ads.
- An analytical mindset with the ability to interpret data and make informed strategic decisions.
- A creative flair for producing compelling content and understanding diverse audience preferences.
- Strong communication and collaboration skills for cross-functional teamwork.
- Ability to thrive in a fast-paced environment while managing multiple campaigns simultaneously.
Salary: £45k - £50k per annum.
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