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Strategic Marketing Director

2 months ago

London, Greater London, United Kingdom The FISER Group Full time
Southern Europe Marketing Strategy Lead

The FISER Group is seeking a seasoned Strategic Marketing Director to shape and deliver high-impact marketing strategies across Southern Europe. This role involves leading initiatives that target professional fund buyers, IFAs, and financial institutions, crafting tailored campaigns to strengthen brand awareness and drive business growth in Italy and Iberia.

This opportunity will suit a marketing professional with a passion for strategy ownership and cross-functional collaboration to create powerful client experiences that engage core market audiences. If you thrive in data-driven marketing and have a strong background in financial services, this could be the ideal next step in your career.

The successful candidate will be involved in:
  1. Developing and implementing a comprehensive marketing plan for the Southern Europe region, working closely with business development teams to align with commercial priorities.
  2. Leading impactful marketing initiatives across social media, content, account-based marketing, advertising, and events, ensuring campaigns are tailored to local audiences for maximum engagement.
  3. Crafting a seamless, end-to-end client journey that fosters brand loyalty across digital and physical touchpoints, moving clients smoothly from awareness to conversion.
  4. Keeping performance metrics at the forefront, using insights from data to refine campaigns and achieve high ROI.
  5. Working alongside central and local teams in marketing, content, digital, and design, ensuring regional needs are met while aligning with the global brand strategy.
  6. Supporting budget planning and management to optimise expenditure, ensuring alignment with business objectives and cost-efficiency.

Requirements

The ideal candidate will have:
  1. Previous experience in asset management or financial services marketing.
  2. Strong analytical skills with the ability to interpret data, optimise marketing plans based on insights, and measure campaign success through clear metrics.
  3. Fluency in English and Italian/Spanish is essential.
  4. Competency with CRM and marketing automation tools.