Paid Search Managing Director
4 weeks ago
Job Title:
Paid Search Managing PartnerOverview:
We are seeking an exceptional Paid Search expert to lead our Paid Search product at dentsu. This role involves researching, developing, and championing the future of our paid search product.
Key Responsibilities:
Product Development:
- Develop a future-focused paid search product that drives performance and innovation.
- Collaborate with senior team members to design and champion the product vision.
- Ensure the product is recognized across all major internal stakeholders.
Team Leadership:
- Hire and develop a diverse team of hyper-specialist Paid Search skills that support the product narrative.
- Mentor a small team of product specialists to support and input across over 200 Paid Search specialists.
- Foster open communication, regular team meetings, one-on-ones, and feedback sessions.
- Encourage cross-functional collaboration with other teams, such as content, design, and development.
Growth Enablement:
- Lead major Paid Search new business approaches and management.
- Ensure teams maximize internal and cross-sell opportunities across our large client base.
Partner Leadership:
- Lead Paid Search relationships with Google and Bing, owning respective paid search joints business plan across product, commercial, talent, and thought leadership.
- Build an extended network across the technology sector, bringing new commercial and product opportunities to dentsu.
Industry Trends:
- Maintain expert knowledge of platforms, new ad formats, and industry best practices.
- Encourage experimentation and learning from successes and failures.
Stakeholder Communication:
- Collaborate with senior management, marketing teams, and external partners.
- Present campaign results, recommendations, and strategic plans to key stakeholders.
Qualifications:
- 10+ years of experience in Paid Search with demonstrable leadership of a large team.
- In-depth knowledge of Google Ads, Microsoft Advertising, and other paid search platforms.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent communication, leadership, and project management abilities.
- Up-to-date certifications (Google Ads, Search Ads 360, Microsoft Ads, Google Analytics).
Immediate Priorities:
- Review the senior structure across the Paid Search department, defining the vision, roles, and responsibilities.
- Build the commercial make-up of the product and agree objectives for management moving forward.
- Audit our current capabilities and approach in the channel, formulating a product narrative with support from the Total (Holistic) Search Leadership team to define the product roadmap for our Paid Search services.
- Review client team delivery and structures, formulating an approach that is more effective and efficient for clients.
- Work closely with the wider Total Search and dentsu Digital community to define the integration narrative.
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