Senior Marketing Manager-FinTech

1 month ago

London, Greater London, United Kingdom Carter Murray Full time
Senior Marketing Manager-FinTech

Our client, a dynamic and innovative FinTech scale-up, is seeking a Senior Marketing Manager to join their Marketing team during an exciting period of high growth.

Key Responsibilities:
  • Develop and launch various campaign activities and associated content.
  • Guide, steer, and assess general marketing activities, content, and communications.
  • Support growth targets through effective and measurable marketing campaigns that generate qualified leads for sales.
  • Work closely with the sales team to market effectively to various target segments across international territories and investment professionals.
  • Collaborate with colleagues focused on event and digital marketing to maintain and drive higher standards of marketing output.
  • Manage campaigns and the measurement process, taking an omnichannel approach.
  • Develop storytelling ideas and articulate why the company addresses client needs, turning complex ideas into compelling visuals.
  • Identify, implement, and measure key performance indicators (KPIs) and metrics to assess the impact of all campaign initiatives.
  • Work closely with the Head of Marketing and sales teams to generate Marketing Qualified Leads (MQLs).
  • Manage projects from concept to execution and post-launch analysis.
  • Build working relationships with internal stakeholders and external suppliers.
  • Collaborate with the data team to track and measure the impact and effectiveness of all marketing activities against agreed KPIs.
  • Manage costs of planned activities and contribute to the development and day-to-day management of the marketing budget.
Requirements:
  • Solid marketing experience in the B2B Financial Services and/or FinTech space.
  • Strong understanding of lead generation processes and marketing initiatives.
  • Commercially minded with a focus on ensuring marketing activities make a material business impact.
  • Experience with marketing automation/CRM platforms is advantageous.
  • Excellent project management skills.

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