Automotive Marketing Director

1 day ago

west midlands, United Kingdom ESP Recruitment London (Events) Full time
Job Title: Automotive Marketing Manager

ESP Recruitment London (Events) is seeking a highly skilled and experienced Automotive Marketing Manager to lead the marketing strategy for a division of their events business.

Job Summary:

The successful candidate will be responsible for managing all marketing operations, overseeing exceptional and measurable high ROI lead generation, acquisition and retention multi-channel marketing campaigns in close partnership with their sales teams.

Key Responsibilities:
  • Developing and implementing a comprehensive marketing strategy to drive business growth, taking responsibility for end-to-end customer journeys for each customer group.
  • Align marketing objectives with overall business goals, ensuring cohesive and targeted campaigns.
  • Oversee all aspects of marketing operations, including campaign execution, process optimisation and resource management.
  • Lead and mentor the marketing team of 7 direct reports, fostering a culture of high performance and continuous improvement.
  • Create and deliver exceptional multi-channel marketing campaigns designed to drive business results.
  • Manage all marketing channels including digital, social media, email, websites, PR, events and traditional media with attribution and metrics across each.
  • Utilise data and analytics and customer feedback and insight to measure and report on campaign performance, ensuring transparency and accountability.
  • Implement robust measurement and reporting systems to track marketing effectiveness and ROI.
  • Ensure consistency and alignment of the messaging and brand across all marketing and channels.
  • Oversee operational aspects of the corporate central marketing function, delivering best practice with a robust approach to test and learn and streamlined processes.
  • Manage the in-house creative studio, ensuring effectively managed and prioritised, high-quality production of marketing assets.
Requirements:
  • Proven experience in a senior B2B marketing role.
  • Experience in the events industry would be very beneficial.
  • Strong track record of devising and delivering strategies for multi-channel marketing campaigns with excellent digital experience.
  • Proficiency in data analysis and performance measurement.

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