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Digital Content Strategist

2 months ago

Birmingham, Birmingham, United Kingdom National Express Group PLC Full time
About the Role

We are seeking an experienced Digital Content Manager to lead our content projects and ensure our tone of voice is consistent across all channels.

Key Responsibilities
  • Create and control a digital space that promotes our key values and customer-focused approach.
  • Develop a content plan that meets the digital marketing needs of our business.
  • Work with stakeholders to ensure their content needs are met.
  • Use data analytics to inform content changes and website development.
  • Collaborate with our development team to build new functionality for our website.
Requirements
  • 1-2 years experience managing a website and making key decisions regarding content direction.
  • Experience in using CMS to build and maintain websites.
  • Copywriting experience for a range of audiences, particularly with SEO in mind.
What We Offer
  • Free Bus & Coach travel for yourself.
  • Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner.
  • 50% discount for friends and family on full fares on our coach services.
  • Life Assurance.
  • Company pension.
  • Employee Assistance programme.
  • Private online GP service.
About Us

National Express is committed to creating an inclusive workplace that reflects the diverse communities we serve.