Marketing Media Planning Director

4 weeks ago


London, Greater London, United Kingdom Ultimate Asset Full time £79,000
Marketing Analytics & Effectiveness Lead (Market-Mix-Modelling)

Ultimate Asset is seeking a highly skilled Marketing Analytics & Effectiveness Lead to join their in-house media operation in London. As a key member of a 12-person team, you will be responsible for leading the deployment, adoption, and roll-out of their Market-Mix-Modelling (MMM) solution.

Key Responsibilities:
  • Lead the current programme, identifying opportunities, interpreting results, and implementing recommendations to drive value back to the business.
  • Build and deliver a framework that supports each country with their application, ensuring consistency and best practices.
  • Collaborate with the team to test and learn, constantly looking for areas for improvement, development, and execution.
  • Work closely with media experts in planning, adtech, digital adoption, media execution, accountability, and trading.
Requirements:
  • Experience working in an in-house marketing/media team or a previous media agency role.
  • Deep knowledge of media channels, including digital and offline (planning and buying).
  • Understanding of overall marketing, including advertising, promotion, pricing, and sales data.
About Ultimate Asset:

Ultimate Asset is an equal employment opportunity employer, celebrating diversity and encouraging applications from all qualified candidates. We are proud to be an inclusive and supportive workplace, committed to providing opportunities for growth and development.



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