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Campaign Manager Assistant
2 months ago
Quest Search and Selection is partnering with a fast-growing B2B online publication to find an experienced Assistant Lead Generation Campaign Manager - B2B Events. This role will focus on building and driving the business's ambitious growth plans across its diverse events portfolio, including conferences, awards, community events, and roundtables.
Key Responsibilities:- Partner with the sponsorship sales team to design targeted campaigns that align with sales goals.
- Use data-driven insights to optimize campaign strategies for maximum effectiveness and ROI.
- Create engaging content for various marketing channels, including email, social media, webinars, and landing pages.
- Monitor and analyze campaign performance metrics, delivering regular reports to stakeholders.
- Support delegate acquisition and retention efforts through targeted marketing initiatives.
- Develop strategies to engage past attendees and attract new delegates to events.
- Oversee the production of marketing materials, ensuring brand messaging and quality are consistent.
- 2+ years of experience in a similar campaign/marketing lead generation position.
- Proven experience in lead generation and marketing campaign management, preferably within the B2B events industry.
- Proficiency in marketing automation tools and CRM systems, including Google Analytics, UTM tracking, and Salesforce.
- Data management experience and knowledge of GDPR.
- Strong verbal and written communication skills.
- Ability to analyze data and derive actionable insights.
- Able to juggle multiple projects at a time, while maintaining sharp attention to detail.
- 25 days of holiday.
- Flexible WFH or in-office arrangement (Remote + 1 day per month).
- Long service rewards.
