Digital Marketing Expert
5 days ago
An exciting opportunity has emerged for a Digital Marketing Specialist with 3 years of experience in digital marketing to join a reputable law firm, providing award-winning online conveyancing services.
This full-time role offers a salary range of £30,000 - £32,000, excellent benefits, and hybrid working options in Newport / Swansea or remote UK-based locations.
Job Description:As a Digital Marketing Specialist, you will be a key member of the marketing team, responsible for optimising digital strategies across multiple channels to drive engagement and traffic. Your expertise will support website performance and enhance user experience.
- Maintain and optimise WordPress websites, ensuring all plug-ins and security features are up-to-date.
- Enhance technical SEO and implement strategies to boost organic search and site traffic.
- Conduct market research to identify digital lead-generation opportunities in B2B and B2C markets.
- Collaborate with marketing colleagues to refine UI, UX, and lead generation strategies.
- Manage PPC campaigns, aligning them with marketing objectives.
- Utilise Google Analytics, Google Ads, and Google Search Console to monitor site performance and analyse key insights.
- Coordinate with design teams to manage social media platforms (LinkedIn, Facebook), including content planning and paid advertising.
- Improve email marketing sequences, leveraging tools like MailChimp or HubSpot to grow the email database.
- Previously worked as a Digital Marketing Specialist, Digital Marketing Executive, Digital Marketing Manager, Digital Marketing Consultant, or in a similar role.
- At least 3 years of digital marketing experience.
- Experience with technical SEO, CRO, and organic search optimisation.
- Background in front-end WordPress development and UI/UX improvements (HTML & CSS preferred).
- Strong understanding of Google Analytics (GA4), Google Ads, Google Search Console, and SEO tools such as SEMrush or Ahrefs.
- Demonstrated success in managing PPC budgets and campaigns.
- Familiarity with SEO best practices.
- Skilled with email marketing platforms (e.g., Mailchimp, Hubspot).
- Company pension
- Casual dress code
- Company events and team-building days
- Health and wellbeing programme
- Flexible hybrid working model
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