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CRM Manager

1 month ago

Washington, Sunderland, United Kingdom END. Full time
Key Responsibilities

As a CRM Manager at END., you will oversee a team of executives to plan and execute compelling communications across email, push, and SMS channels. You will manage complex campaign delivery through team prioritization and planning, measuring performance on a weekly basis. You will leverage insights and data to identify new opportunities for customer communications across personalization and segmentation.

You will create business cases to size new potential candidates, get buy-in across key stakeholders, and write requirements to brief technical teams on business needs. You will manage the ongoing team roadmap and calendar, adhering to strict brand embargos, flagging risks and dependencies, and working closely with relevant teams to deliver the plan.

You will be the key voice of CRM in the business, ensuring the team is skilled and knowledgeable within the field. You will ensure a rigorous AB testing strategy is in place across the team to enhance activity, working with CRM Analysts and stakeholders to scope and report test activity to C-Suite.

You will develop and nurture direct reports, recruiting talent in line with the needs of the business. You will drive and maintain a customer-led mentality, ensuring revenue targets are met, and striving to create incremental revenue wherever possible.

You will support accurate forecasting and budgeting across the FY for all CRM channels. You will be a key voice in the weekly trade call, delivering on company-wide strategic goals from C-Suite. You will manage all 3rd party relationships relating to CRM, being the go-to contact for external partners.

Requirements
  • Adobe Photoshop, Google Analytics, and HTML coding skills
  • Highly numerate graduate (or equivalent) with significant commercial CRM Manager experience
  • Management experience of driving performance in a CRM environment
  • Experience working with an email vendor platform of segmentation and targeting
  • Understanding of customer retention and loyalty strategies
  • Strong interest in END. and our brand roster
  • Highly organized, with a high level of attention to detail
  • A passion for data, and an understanding of how data can be exploited to drive competitive advantage
  • Excellent communication/presentation skills, and the ability to convert and communicate data to a wide range of audiences
  • Demonstrated skills to build and maintain strong relationships across the business
  • Intermediate Excel skills
  • A consumer-oriented focus
  • Educated to degree level, ideally in mathematics, statistics, economics, management sciences, or similar
  • Excellent data visualization skills
  • Experience with SQL