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Brand Insights Specialist

2 months ago


London, Greater London, United Kingdom Uswitch Full time
About the Role

We are seeking a highly skilled Principal Analyst to join our marketing team at Uswitch. As a key member of our team, you will play a crucial role in driving marketing strategy and decision-making through data-driven insights.

Key Responsibilities
  • Develop and lead the development of rigorous actionable insights that drive marketing strategy
  • Work closely with the CMO to build a robust understanding of the impact of marketing activity on business metrics
  • Lead marketing analytics and reporting for Uswitch, developing and optimising a future-proofed foundation that drives decisions across paid, earned and owned channels
  • Be a driving force in the development of a single customer view, fuelling a central audience strategy that informs next best action models across all digital channels
  • Present and explain complex analytical findings in a clear and actionable manner to stakeholders at various levels
Requirements
  • Proficiency in all areas of marketing analytics such as brand health, digital attribution, customer segmentation and value, CRM and LTV. Knowledge of econometrics is a plus
  • Excellent communication skills, with the ability to extract and clearly articulate the most meaningful information from data to a wide variety of audiences
  • Excellent SQL and data manipulation / wrangling skills; Significance Testing, Multivariate Modelling, MMM, p-value, A/B testing
  • Experience managing and developing other analysts
What We Offer
  • A competitive salary and bonus package
  • Employer matching pension up to 7.5%
  • Hybrid working approach of in-office (2 days per week) and working from home, and a "Work from Home" budget to help contribute towards a great work environment at home
  • Excellent maternity, paternity and adoption leave policy, for those key moments in your life
  • 25 days holiday (increasing to 30 days) + 2 days "My Time" per year
  • Up to 30 days per year "working from anywhere"
  • A healthy learning and training budget
  • Electric vehicles scheme
  • In office gym
  • Free breakfast in the office daily
  • Health insurance
  • Free access to the Calm and Peppy app for physical and mental health
  • Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected