Digital Commerce Leader
5 days ago
About THG
We're a fast-paced, global technology group that specialises in taking brands direct to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
As a Digital Commerce Leader at THG Ingenuity, you'll play a key part in driving the account forward on its momentous journey. The unique brand and growing account brings lots of opportunity for development, trading success, and diverse opportunities.
The estimated salary for this role is £60,000 - £80,000 per annum, depending on experience.
Job Description:- Identify new and innovative ways to drive traffic to the Client website as well as developing and improving traffic from existing channels.
- Monitor key site metrics including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, Traffic (new and returning) etc.
- Use initiatives to drive brand awareness through campaigns, digital marketing channels, and influencers.
- Use analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy
- Be the key point of contact for Ingenuity Customers for all site performance issues. Effectively communicate insight, challenges, and opportunities on site performance.
- Manage customer requests and effectively prioritise to maximise both site revenue and customer sentiment.
- Deliver on targets and budgets through campaign activations to ensure KPI's are achieved.
- E nsure the websites are kept up-to-date with; correct offers, correct gift offers, updated banners, new in products/brands, regularly updated category pages.
- Monitor conversion of key landing pages to improve where necessary.
- Work in synergy with the rest of the THG team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition at the lowest cost possible.
- Deliver best-in-class customer experience partnering closely with brand and customer service teams to brief and build engaging product pages that provide the customer with relevant information, advice, and conversion opportunity.
- Competitor product and pricing analysis - to ensure we are price competitive and market leaders in the industry.
- Relay client needs and requests; balance expectations both internally and externally.
- Organise launch dates, site navigation amendments, studio outputs & reporting mechanisms for upcoming projects and development implementations.
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