Digital Marketing Strategist
1 week ago
Estimated salary: $60,000 - $80,000 per annum.
About the RoleBettingJobs is seeking a skilled Digital Marketing Strategist to join their team as a Paid Media Specialist. The ideal candidate will have strong knowledge of major advertising platforms and experience running campaigns on these platforms.
The successful candidate will understand tracking technology and work with other team members to drive the implementation of promotions, ads, and landing pages from conception through to go live.
Key Responsibilities- Providing high-value strategy and execution of paid performance media across Google, Facebook, Apple Ads, and other media channels.
- Contribute to the ongoing evolution of paid media tactics to optimise advertising performance.
- Execution of Campaigns, Ad Sets and Ads within advertising platforms.
- Devising creative briefs for ad and landing page creative, and working with creative partners to drive creative production.
- Measuring, analysing, and reporting on campaign performance against key performance objectives.
The ideal candidate will have 2 years' experience working in a similar digital performance marketing role. Experience in the Gaming or Sports Betting industry is highly desirable but not essential.
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