Senior Media Strategist
1 month ago
At Group M Worldwide Inc., we are seeking a Senior Media Strategist to join our team in the UK. This role will involve working on high-profile accounts, including Ford, and collaborating with internal teams to develop innovative media plans.
The successful candidate will have a strong understanding of media channels, particularly online, and be able to discuss their role within a communications strategy. They should also have an interest in both brand and performance campaigns, with some knowledge of ecommerce.
A salary of £60,000 - £80,000 per annum is estimated for this position, depending on experience.
About the Role- Ford's focus on driving sales means that our plans must deliver results. The ideal candidate will be able to validate media approaches and ensure that defined audiences can be reached at scale.
- We are looking for someone who can design effective connections plans and work closely with channel specialists to bring these plans to life.
- The ability to connect data from various sources, including clients, media owners, and internal teams, is crucial for success in this role.
- This position requires a proactive approach to measurement and testing, with a focus on informing, measuring, and optimizing campaigns.
- Experience in managing others and developing their skills is also essential.
- Exceptional understanding of media channels and their role within a comms strategy.
- Interest in both brand and performance campaigns, with some knowledge of ecommerce.
- Excellent knowledge of audience research and planning tools, such as TGI & Touchpoints.
- Able to draw clear insights and implications for media.
- Passion for media and understanding of what makes a great media campaign.
- Ability to create a holistic measurement framework relevant for the brand.
- Confident in presenting with passion and conviction.
- Excellent attention to detail and accuracy in output.
- Proactive desire to continually improve own knowledge and wider skill set.
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