External Communications Expert
2 days ago
About Our Team
">At Bookmark Reading Charity, we have a dedicated team of professionals passionate about literacy and education. As a Public Relations Specialist, you will join a collaborative and dynamic team working towards a common goal of promoting literacy among children.
">Job Description
">Your primary responsibility will be to develop and execute a comprehensive PR strategy to increase awareness and visibility of Bookmark's brand, mission, and reputation. You will work closely with stakeholders to build and deliver an external communications calendar, drive reach and depth to support the Marketing team's KPIs and objectives.
">Key Responsibilities
">- Developing and executing a comprehensive PR strategy to increase awareness and visibility of Bookmark's brand, mission, and reputation.
- Building and delivering an external communications calendar, driving reach and depth to support the Marketing team's KPIs and objectives.
- Collaborating with stakeholders to create and implement a plan for communicating Bookmark's strategy, impact, and school programs.
- Writing and distributing press releases, pitching stories, engaging content, and managing media inquiries.
- Monitoring and reporting on PR activities, measuring the impact on brand awareness and engagement.
- Managing relationships with external pro-bono PR agencies.
- Owning and managing the charity's crisis communications strategy.
- Providing trusted communications advice and guidance to leaders on external communications.
Requirements
">- A degree in marketing, communications, or a related field.
- Proven experience in external communications, either in a PR team or at a PR agency, with some experience of managing contractors or an agency.
- Outstanding writing, editing, and proofreading skills with excellent attention to detail.
- Strong relationship-building skills with the ability to engage and influence stakeholders at all levels.
- Proficiency in using PR and communication tools and platforms, such as media monitoring services and CRM systems.
Salary
">This part-time role comes with a competitive salary of £16,800 (approximately 42,000 per annum FTE) and the opportunity to work with a dynamic team passionate about literacy and education.
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