Senior FMCG Trade Marketing Lead Opportunity
2 weeks ago
A well-established FMCG company based in Surrey is looking for a Senior Trade Marketing Manager to join their team. As a Senior Trade Marketing Manager, you will be responsible for developing and implementing the brand activation and BTL strategy for the organisation, managing the budget for BTL marketing and promotional activities, and leading a small team to deliver stronger retailer relationships and opportunities to deliver memorable brand experiences. You will also develop programmes and deliver highly targeted multi-channel campaigns for cross-sell and upsell, and understand and report against engagement programme KPIs, forecasting, tracking, analysing, and reporting on activity.
Estimated Salary Range: £55,000 - £75,000 per annum, depending on experience.
Responsibilities
The Senior Trade Marketing Manager will be responsible for leading a small team to deliver stronger retailer relationships and opportunities to deliver memorable brand experiences. They will also develop and implement the brand activation and BTL strategy for the organisation, manage the budget for BTL marketing and promotional activities, develop programmes and deliver highly targeted multi-channel campaigns for cross-sell and upsell, and understand and report against engagement programme KPIs, forecasting, tracking, analysing, and reporting on activity.
Requirements
To be successful in this role, the candidate should have proven experience in a similar role within the FMCG industry, exceptional leadership skills and ability to manage a small team, strong understanding of market trends and branding strategies, excellent communication and presentation skills, and the ability to demonstrate successes with key retail partners.
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