Digital Marketing Strategist for a Leading Accountancy Firm

3 weeks ago


London, Greater London, United Kingdom Blue Legal Full time

Blue Legal is excited to collaborate with one of the world's top accounting firms, seeking a highly skilled Digital Marketing Strategist to join their London office. This key role involves implementing and executing marketing strategies and plans for the firm's largest service lines. The ideal candidate will possess creative ideas, exceptional attention to detail, and a deep understanding of digital marketing tactics.

The Role:

  • Provide support in delivering marketing campaigns, analysing return on investment (ROI) and following up on business development (BD) using suitable marketing channels.
  • Assist in developing the communications plan, working closely with the Marketing Manager and key stakeholders, reporting on success and suggesting improvements.
  • Leverage all available tools, obtaining specialist support and advice when necessary.
  • Ensure content is updated for the firm's intranet and website, featuring upcoming activities, tools, and credentials.
  • Making optimal use of the firm's customer relationship management (CRM) system, maintaining lists for marketing and BD activity, and ensuring relevant follow-ups.
  • Manage a variety of internal and external events.

The Candidate:

  • Previous experience working within legal or professional services.
  • Understanding of marketing tactics to achieve business strategy and measure ROI.
  • Strong grasp of digital marketing activities, email marketing, and social media management.

This is an excellent opportunity for an experienced Executive looking to take the next step in their career. We are seeking candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency. A competitive salary range for this position is £50,000 - £65,000 per annum, commensurate with experience.



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