CRM Strategist

4 weeks ago

London, Greater London, United Kingdom McDonald's Corporation Full time
Job Title: CRM Executive

We are seeking a highly skilled CRM Executive to join our team at McDonald's Corporation. As a key member of our digital marketing team, you will play a critical role in shaping and delivering our CRM strategy, driving value from our growing customer base, and leading the team in planning and delivering campaigns across email and push channels.

Key Responsibilities:
  • Own and manage the McDonald's UK CRM lifecycle communication activity across email and push notifications.
  • Identify opportunities to supercharge the CRM lifecycle communications through insight-led optimisations.
  • Work alongside a team of Assistant CRM Managers, delivering the end-to-end campaign process from briefing objectives to our agency through to final quality assurance of all customer campaigns.
  • Deliver new data-driven lifecycle campaigns as well as lead testing and optimising of existing ones.
  • Provide direction to the CRM agency for the delivery of all CRM campaign activity and projects.
  • Be the expert in brand principles and goals and how to best apply these to CRM communications.
  • In partnership with the team and agency, ensure a customer-first approach to CRM communication planning.
  • Proactively manage campaign performance to derive insights and optimisations.
  • Shape and deliver the CRM strategy and deliver value from new technology and capability as it deploys.
  • Ability to build and maintain strong stakeholder relationships across departments (Marketing, Legal, Technology and Communications) to drive the best outcomes.
  • Lead initiatives to improve brand trust and affinity to customers on the McDonald's database.
Requirements:
  • Experience in managing the delivery of CRM communications.
  • Experience of CRM reporting and analytics with the ability to draw insights and inform campaign strategy and improvements.
  • Experience of managing a CRM campaign tool.
  • Ideal - Experience of using first-party data for paid media.
About Us:

McDonald's Corporation is a market leader in its field, striving for the highest standard of quality, speed, and restaurant experience. We are a people business just as much as we are a restaurant business, and we strive to be the most inclusive brand in the world by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy.

We are committed to being a modern and progressive company, investing in the development of our employees and offering flexibility as part of our dedication to being a great place to work. Every year, we invest over £40 million in developing people, giving every one of our employees the opportunity to take part in structured training.

We are a company that values our customers and our people, and we are committed to making a positive impact in our communities. We believe in the importance of diversity, equity, and inclusion, and we strive to create a workplace culture that is welcoming and inclusive for all.

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