Cultural Ambassador
5 days ago
Somerset House PR Department
We are seeking a highly skilled Senior Press Officer to join our dynamic team, responsible for devising and implementing proactive PR campaigns across Somerset House Trust exhibitions, events, and other activities.
The successful candidate will take a strategic audience-led approach to ensure maximum quality coverage in a range of target media, including print, online, broadcast, and social media platforms. They will be part of the wider Marketing and Communications team, which leads audience-led campaigns for a diverse range of cultural programming that engages audiences in key contemporary issues, challenges conventions, and offers alternative perspectives.
The Senior Press Officer will play a pivotal role in shaping key campaign timelines and messages, aligning with and increasing awareness of the overall Somerset House brand. They will research, update, and build target media lists, pitching listings, previews, feature, and social media content ideas to secure coverage in line with Trust and talent requirements.
Key responsibilities include:
- Campaign Delivery:
- Create and execute audience-led strategic PR campaigns, leveraging data insights to tailor messaging and maximise engagement across media channels.
- Develop and implement bespoke, targeted lists of VIP invitees for major events and exhibitions openings, generating press and/or social media coverage.
- Manage PR aspects for events, including arrivals, red carpets, photographers, and pre/post-event pitching.
- Regularly report to senior management, Trust departments, external partners, and talent, creating evaluation reports to measure effectiveness of campaigns.
Requirements:
- Proven experience working in a busy press office/agency or within the media.
- Excellent knowledge of the general media and social media landscape, with an avid interest in consuming news and trends.
Benefits:
- A competitive salary of £35,000.
- Enhanced annual leave – 25 days plus bank holidays (pro rata).
- Hybrid working based on having 3 days in the office per week (pro rata if part-time).
- Mental health support and guidance from in-house trained Mental Health First Aiders.
About Somerset House:
Somerset House is a world-renowned arts centre, home to a diverse range of cultural programming that engages audiences in key contemporary issues. We are committed to providing a supportive and inclusive work environment that fosters creativity and innovation.
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