Digital Brand Marketing Lead

2 weeks ago


London, Greater London, United Kingdom The Candidate Ltd Full time

Developing Digital Marketing Strategies

The Candidate Ltd is seeking a Digital Brand Marketing Lead to join our dynamic team, responsible for developing and implementing innovative digital marketing strategies that drive business growth and enhance brand visibility.

Key Responsibilities:

  • Develop Digital Marketing Plan: Create a comprehensive digital marketing plan that aligns with business goals and drives brand awareness, customer engagement, and lead generation across digital channels.
  • Manage Digital Marketing Agencies: Lead digital marketing agencies to plan, execute, and optimise campaigns across PPC, SEO, and paid social media.
  • Optimise Website Performance: Work closely with digital agencies to enhance the website user experience, increase conversions, and improve customer engagement.
  • Manage CRM and Email Marketing: Oversee email campaigns, develop content strategies, and maintain ongoing engagement with the database to enhance brand visibility and patient interaction.
  • Collaborate with Cross-Functional Teams: Work closely with brand, hospital, and customer teams to ensure that digital marketing efforts are aligned with overall business objectives.
  • Analyse Digital Performance: Analyse performance metrics across various digital marketing channels (Google Analytics, social media insights).

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