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Marketing Campaign Director

2 months ago

London, Greater London, United Kingdom CFO Insights Full time

CFO Insights, a leading industry media and conference product company, is seeking a skilled Marketing Campaign Manager to join our team.

About the Role:

We are looking for a highly motivated and experienced professional to take ownership of our marketing efforts. As a Marketing Campaign Manager, you will have the unique opportunity to develop and execute multi-channel campaigns to boost sales, engagement, leads, brand awareness, and revenue.

Key Responsibilities:

  • Collaborate with stakeholders to set sales targets, develop customer profiles, identify potential customers, research customer challenges, and maintain an accurate database.
  • Execute multi-channel campaigns (digital, web, social, email) to exceed targets; collaborate with digital specialists for content and landing pages.
  • Conduct A/B testing to optimize campaigns for set objectives; segment audiences using data, tailor messages, and optimize campaigns for set objectives.
  • Create evergreen content for digital channels, manage the online sales funnel, and qualify leads.
  • Maintain reports on sales, leads, and campaign performance.

Requirements:

  • Bachelor's degree in business administration, management, marketing, or a related field.
  • 3-5 years of digital marketing experience, online retail experience, or B2B events preferred.
  • Experience in digital marketing campaigns and/or online content, with an understanding of campaign performance tracking, execution best practices, and data-driven marketing tactics.
  • Excellent communication skills and critical thinking and analytical abilities.

Work Environment:

We work from our office Monday to Friday and do not offer remote work.