Business Development Marketing Specialist

4 days ago


Hemel Hempstead, Hertfordshire, United Kingdom Brookwood Recruitment Ltd Full time
About the Role

As a Business Development Marketing Specialist, you will play a pivotal role in driving the success of laptops, desktops, and handheld products across various UK retail channels.

You will oversee marketing and merchandising initiatives for 'Systems' products in designated retail channels, both online and in-store. Your primary goal will be to drive demand, support product launches, and maximize sell-through both online and in-store.

This critical role involves building partnerships with key retailers and delivering impactful marketing strategies tailored to the nuances of each channel.

Key Responsibilities
  • Develop and execute co-marketing plans with retailers to drive demand and product sell-through.
  • Facilitate the successful launch of new products across assigned channels, ensuring proper representation online and in-store.
  • Provide necessary product assets, including detailed pages, online brand store visuals, and rich-media/A+ content.
  • Develop on-site and off-site acquisition tactics to attract customers to products in your retail channels.
  • Build and nurture strong relationships with retail partners across various levels and roles.
  • Collaborate with the in-house design team to develop marketing materials that align with retail campaigns.
  • Work closely with the field marketing team to ensure impactful in-store displays and gather insights for continuous improvement.
  • Maintain accurate budget management, handle proof of execution reporting, and deliver transparent performance reports for optimization.
Ideal Candidate Profile
  • Marketing experience in retail, e-commerce, or related fields.
  • Strong project management and communication skills.
  • Ability to build and maintain relationships with key stakeholders.
  • Analytical mindset to assess and optimize marketing initiatives.
  • Creative thinker with the ability to translate product value into compelling marketing campaigns.
  • Familiarity with managing budgets and reporting on marketing activities.

We are seeking a highly motivated individual who is passionate about driving business growth through innovative marketing strategies. The ideal candidate will have excellent communication and project management skills, as well as the ability to build strong relationships with key stakeholders.


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