Blockchain and Crypto Marketing Lead
10 hours ago
We're looking for an experienced Blockchain and Crypto Marketing Lead to spearhead our marketing efforts for the Global Games Show, a premier event in the blockchain and cryptocurrency industry. As a key member of our team, you will be responsible for developing and implementing effective marketing strategies to promote our events and drive business growth.
$80,000 - $100,000 per year
About Us:We're a global consulting firm specialising in Blockchain, AI, and Crypto solutions. Our services include Marketing & PR, Media House, Staffing & Recruitment, and Events.
Job Description:The Blockchain and Crypto Marketing Lead will lead the development and execution of strategic marketing plans to drive attendance, engagement, and overall success for our events.
Key Responsibilities:- Marketing Strategy Development: Create comprehensive marketing strategies for each blockchain event, aligning with overall company goals. Identify target audiences and tailor marketing messages to effectively reach and engage them.
- Content Creation and Management: Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials. Collaborate with the content team to ensure consistency in messaging and brand representation across all platforms.
- Digital Marketing: Execute digital marketing campaigns to drive online registrations and participation. Utilise SEO strategies, paid advertising, and social media platforms to maximise event visibility and reach.
- Partnerships and Sponsorships: Identify and establish partnerships with relevant industry players, influencers, and organisations. Negotiate and manage sponsorships to enhance event visibility and generate additional revenue.
- Attendee Engagement: Develop and implement strategies to enhance attendee engagement before, during, and after events. Monitor and respond to feedback and inquiries to ensure a positive participant experience.
- Analytics and Reporting: Utilise analytics tools to track and measure the success of marketing campaigns. Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, with a focus on blockchain and crypto.
- Strong understanding of blockchain technology and the cryptocurrency industry.
- Excellent written and verbal communication skills.
- Demonstrated ability to create and execute successful marketing strategies.
- Familiarity with digital marketing tools and analytics platforms.
- Creative thinking and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Previous experience in the blockchain or technology industry is a plus.
Note: This is a full-time position, and the salary range is based on experience and qualifications. We offer a competitive benefits package and opportunities for professional growth and development.
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