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Marketing Director
2 months ago
{"h2": "Marketing Executive - Brigg", "p": "Elevation Recruitment Group is collaborating with one of the UK's largest manufacturing companies, operating across multiple B2B brands. We are seeking a highly skilled and creative Email Marketing Specialist to join our dynamic marketing team.", "ul": [{"li": "Design, create, and execute impactful B2B & B2C email marketing campaigns that drive business growth and customer engagement."}, {"li": "Develop and execute captivating B2B & B2C email marketing campaigns that showcase our brand's unique value proposition and resonate with our target audience."}, {"li": "Collaborate closely with the design team to craft compelling email content and visually appealing templates that align with our brand's visual identity."}, {"li": "Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement to optimise our email marketing strategy."}, {"li": "Conduct render testing across devices, email clients, and ISPs to guarantee proper display for the majority of recipients and ensure our emails are delivered to the right people at the right time."}, {"li": "Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas that can be applied to our marketing initiatives."}, {"li": "Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences and helping us to create more effective marketing campaigns."}, {"li": "Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives and create a cohesive brand experience."}, {"li": "Supply installer partners with white-label email assets and customised customer journeys that meet their unique needs and preferences."}, {"li": "Customise digital assets for Installer Partners, ensuring seamless brand consistency across all marketing channels."}, {"li": "Extend marketing services to installers, offering white-label print, web design, and localised digital advertising that helps them to reach their target audience more effectively."}, {"li": "Supervise artwork briefing and management for print advertising to ensure our brand's visual identity is consistently represented across all marketing materials."}, {"li": "Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning to drive business growth and customer engagement."}], "h2": "Requirements:", "ul": [{"li": "Strong creative, organisational, problem-solving, and time-management skills to manage multiple projects and priorities effectively."}, {"li": "Ability to apply the most recent marketing trends to the brand's activities and stay up-to-date with industry developments."}, {"li": "Able to take projects from start to finish with minimal supervision and work independently with a high degree of autonomy."}, {"li": "Demonstrable experience using automated email software and a proven track record of delivering successful email marketing campaigns."}]