Digital Marketing Specialist

5 days ago


Manchester, United Kingdom The Portfolio Group Full time

At The Portfolio Group, we are seeking a highly skilled Digital Marketing Specialist to drive our marketing efforts forward. As a key member of our team, you will own and execute email marketing campaigns, CRM performance monitoring, lead management optimization, and detailed reporting.

Key Responsibilities:
  • Set up and monitor email marketing campaigns and automations using advanced tools like Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
  • Oversee the health and performance of our CRM system.
  • Leverage technology to enhance lead management processes.
  • Provide in-depth reports on email journeys and performance metrics.
  • Collaborate with the sales team to optimize nurture programs.
Required Skills and Qualifications:
  • Advanced proficiency in Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
  • Strong expertise in CRM integrations and automations.
  • Proficient in SQL, Velocity, and dynamic content creation.
  • Excellent data analysis and reporting skills.
  • Up-to-date knowledge of the latest marketing technology trends.

The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to work effectively in a fast-paced environment. We offer a competitive salary range of $85,000 - $110,000 per year, based on experience and location.



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