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Marketing Executive

2 months ago

Birmingham, Birmingham, United Kingdom Smile Education Full time

Job Summary:

We are seeking a highly skilled and experienced Marketing Executive - B2B to join our team at Smile Education. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities:

  • Develop and maintain marketing strategies to meet agreed company objectives.
  • Evaluate, report and feedback on all relevant data and results in a timely way, suggesting any improvements.
  • Minimise and manage marketing costs and ensure marketing spend and investments deliver a ROI.
  • Effective lead generation through various marketing techniques.
  • Maintain and optimise the Smile Education website, including content creation and SEO.
  • Create conversation on social media regarding business development and other industry-related topics.
  • Identify key business contacts and utilise various marketing activities to secure meetings.
  • Conduct thorough research on prospects and assist in tailoring sales pitches to customer needs.
  • Research and suggest events for senior leaders to attend.
  • Manage all aspects of print production, receipt, and distribution ensuring it is aligned to the brand.

Requirements:

  • B2B Marketing experience - proven track record of winning clients in a B2B environment.
  • Website and SEO - ability to update websites and optimise for SEO. Reporting using Google Analytics.
  • Design skills - knowledge of Canva and Adobe.
  • Social media - Proven track record of creating sales from social media using organic and paid techniques.
  • Lead Generation - Proven track record in developing leads using a variety of techniques.
  • Communication - Strong verbal and written communicator with experience building genuine rapport.
  • Team Player & Influencer - High levels of emotional intelligence and interpersonal skills, adaptable to different personalities and ways of working.
  • Self-motivated - Proactive with the ability to manage own schedule and work independently, being accountable for results.
  • Detail oriented - Logical, methodical, and structured.
  • Reactive problem solver & solutions focused - Innovative thinker with the ability to solve problems professionally and quickly.
  • IT Literate - Comfortable with MS Office and utilising a CRM system.
  • Value driven - Resonate with the core values of the business: Teamwork, Quality, and Commitment.
  • Reliable - Stable work history, able to explain reasons for leaving previous positions.

What We Offer:

  • Competitive salary ranging from £25,000 to £35,000, depending on experience.
  • Progression and exposure to working closely with the Board of Directors and Senior Leaders.
  • Opportunity to really make a marketing role your own and take ownership.
  • A lunch break EVERYBODY takes, not a benefit, but an expectation
  • 25 days annual leave plus all Bank Holidays which increases with service.
  • Additional day off on your birthday
  • Annual overseas conference for EVERYONE in the business.
  • 4 pm finish every Friday.
  • The flexibility of splitting your workweek between home and our modern city centre office.
  • On-site modern gym facilities with an extended lunch break to freshen up.
  • The opportunity to join our various committees.