Digital Merchandising Expert
5 days ago
About Pharmacy 2U Limited
We are a market leader in the pharmacy world, with 25 years' experience, helping over 1 million patients. Our mission is to provide excellent services and ensure excellence for all our patients.
Job Description:
The role of eCommerce Merchandiser will lead the change, to help with the set-up of our new pet health website on the Big Commerce platform, and deliver best-in-class web merchandising and experience to our customers.
This is an exciting opportunity to join our team as an eCommerce Merchandiser and be part of our journey to improve the customer experience through effective merchandising strategies.
Key Responsibilities:
- Define, set up and execute best-in-class web product merchandising across our pet health categories on the Big Commerce platform.
- Set-up the website taxonomy and search features and set-up all products with the relevant product and attribute data.
- Identify and implement cross and upsell programmes, using sales and behavioural data.
- Work with the commercial teams to ensure all product ranges are available to our customers.
- Work with digital marketing teams to improve the landing page conversion and efficiency of marketing spend.
- Identify opportunities to improve the key ecommerce metrics i.e. add to basket, conversion, cross-sell participation, onsite search, checkout success/abandonment.
- Identify experience improvement in the customer journey throughout our sites i.e. content, UX/UI, features to drive sales.
- Manage and publish content updates (banners, images, copy, videos) to support promotions, events or campaigns.
- Assist the wider team to undertake Keyword, competitor, and content research.
Requirements:
- Proven proficiency in maximising BigCommerce functionalities for effective merchandising.
- Web/Digital merchandising expertise in a retail environment, either in a pureplay or omnichannel.
- Commercial acumen.
- Results driven and comfortable working in a very fast paced environment.
- Experience with BigCommerce platform and content management systems.
- Good working knowledge of Google Analytics and other tools in the Google suite.
- Pet health experience would be advantageous.
- An understanding of Adobe CS to create mock-ups & basic HTML coding & web design experience is a plus.
- Degree or equivalent ideally in marketing, commerce, digital, creative or tech.
Salary and Benefits:
The salary for this position is estimated to be around £35,000 per annum, depending on experience. Additionally, you will receive a range of benefits including contributory pension, occupational sick pay, enhanced maternity and paternity pay, discounted insurance, employee discount site, and many more.
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