Digital Engagement Specialist

2 months ago

London, Greater London, United Kingdom Publicis Groupe Full time

Job Title: Engagement Manager

About the Role:

We are seeking a skilled Engagement Manager to support our agency teams on client engagement initiatives and assist in the training of agency specialists. This role requires strong presentation skills, attention to detail, and the ability to proactively engage with teams across the business.

Key Responsibilities:

  • Collaborate with agencies and clients to develop and execute engagement strategies that maximize platform adoption and usage.
  • Provide guidance, support, and troubleshooting throughout the client lifecycle.
  • Conduct training sessions and workshops to empower agency specialists with deep platform knowledge and effective client campaign utilization.
  • Work cross-functionally to champion customer needs, driving continuous platform enhancements based on usage data and feedback.
  • Stay current on industry trends and best practices related to dynamic content and digital media platforms.
  • Coordinate and deliver regular product updates and training in collaboration with regional and central agency teams.
  • Support the Product Owner and Business Analysts in requirements gathering.
  • Develop and maintain training materials, including product propositions with clear use cases and case studies, to support agency and client-specific training needs.
  • Partner with agencies to leverage Adtech data and platform technology to optimize client campaign delivery and demonstrate value through insights gained from deep dives and analyses.

Requirements:

  • Strong understanding of the digital media ecosystem, campaign management, and standard workflows/metrics.
  • Knowledgeable in advertising technologies (DSPs, SSPs, Exchanges, etc.), verification methodologies, and dynamic creative optimization (DCO).
  • 2+ years of experience in a client-facing role (ideally within digital media/technology) with proven success in new business pitches and showcasing product value propositions.
  • Combine a technical and problem-solving mindset with strong analytical skills and experience using data to drive client success.
  • Excellent communication skills that empower the candidate to confidently translate complex & technical concepts into simple and actionable outcomes.
  • Adaptable and able to manage multiple priorities simultaneously.

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