Head of Brand Communications and Growth

6 days ago


Bulkington, Warwickshire, United Kingdom Jaguar Land Rover Full time

We are seeking a highly skilled Head of Brand Communications and Growth to join our Senior Leadership team at Jaguar Land Rover Classic.

This is an exciting opportunity for a creative, entrepreneurial and driven individual to drive awareness and loyalty of JLR Classic globally.

You will work closely with our Brand Houses and Regional and Market Teams to support the growth and vision of JLR while driving demand to increase revenue and profits in Classic Vehicle Sales, Service, Parts and Experiences.

Key responsibilities include:

  • Establishing a robust CRM activity to ensure loyalty of existing clients for Sales, Service & Parts.
  • Supporting the development, implementation and monitoring of the unique Classic Customer Journey.
  • Working with HoB's to develop provenance stories and bring them to life using Classic assets.
  • Developing all initiatives related to the above, determining implementation parameters and engaging with stakeholders.
  • Being a leading advocate for Classic, ensuring each function understands the target client(s) and delivers the brand strategy.
  • Owning and developing the JLR Classic website and making it industry-leading.

As a successful candidate, you will have demonstrable experience creating brand awareness globally and driving demand to increase revenue.

You will also possess excellent working knowledge of digital channels, social media and website content management experience.

A competitive salary of £80,000 - £110,000 per annum, depending on experience, is available for this role.



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