Digital SEO Director

1 week ago

Harrogate, North Yorkshire, United Kingdom Zelst Limited Full time

Zelst Limited is a leading digital marketing agency in the North of England, boasting an impressive history as one of the longest established and most experienced agencies in the region. With continued growth, our SEO team is expanding, and we are seeking an experienced SEO Strategist to join our team.

Job Description
  • This is a full-time position (37.5 hours) based at our offices in central Harrogate, North Yorkshire.
  • You will be responsible for managing and directing the SEO team.
  • Your key responsibilities will include ensuring the SEO team understands client SEO strategies and performance.
  • You will serve as the main SEO contact for clients and the wider Zelst team.
  • Liaising with clients on their SEO Strategy and progress, you will report back to the team, outlining clients' goals and objectives.
  • You will regularly check progress across all SEO activities.
  • You will develop a deep knowledge of your client's organic landscape, understanding their challenges, identifying key opportunities for growth, and determining the role of SEO in their marketing activity to achieve optimal results and ROI.
  • You will outline 3, 6, and 12-month plans to prioritize and organize how the team should split the workload, communicating this with the SEO team.
  • You will conduct regular SEO audits, covering key areas of organic search, from technical audits through to link analysis.
  • You will work with senior team members to lead key SEO projects, such as website migrations and SEO 'rescues.'
  • You will brief the wider team on any key findings that could inform their approach.
  • You will use in-house and third-party competitor tools, such as Moz, Searchmetrics, Semrush, and Ahrefs, to carry out keyword research and analysis, outlining future opportunities to explore with each client.
  • You will analyze clients' organic performance on a monthly basis and report back findings to senior management.
Requirements
  • You must have at least 1 year of experience in an SEO role at a digital or search marketing agency.
  • You should have experience communicating with clients and be able to prepare and present a SEO strategy and timeline.
  • You should have a working knowledge of SEO platforms, such as Moz, Ahrefs, and Google Search Console.
  • You should have a strong drive to continually learn and develop.
  • You should be highly efficient in Excel and PowerPoint.
  • You should have strong attention to detail and the ability to work to tight deadlines.
Salary and Benefits

We offer a competitive salary of £40,000 - £55,000 per annum, depending on experience, plus a company bonus scheme, flexible working arrangements, including the option to work from home two days a week, allocated time for personal development and training, and a comprehensive benefits package.

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