Digital Advertising Specialist

4 days ago


London, Greater London, United Kingdom Sand & Sky Full time

Job Title: Digital Advertising Specialist

About Sand & Sky

Sand & Sky is a forward-thinking beauty brand that focuses on delivering exceptional customer experiences and driving business growth.

Salary: $90,000 - $130,000 per year

We are seeking an experienced Digital Advertising Specialist to join our team. In this role, you will be responsible for designing and executing digital advertising campaigns to drive engagement and sales.

Key Responsibilities:
  1. Develop and implement targeting strategies, including retargeting, lookalike audiences, and demographic-specific campaigns to capture customers at different buying stages.
  2. Improve organic search visibility and manage search engine marketing (SEM) campaigns to increase site traffic and conversions.
  3. Work closely with internal marketing and brand team members to share data insights, learnings, and critical business performance observations.
Requirements:
  • 3+ years of experience in performance marketing, preferably in the beauty or eCommerce sectors.
  • Proven experience in performance marketing with a focus on paid social ads across platforms (Facebook, Instagram, TikTok).
  • Expertise in A/B testing, audience targeting, and CRO techniques.


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