Commercial Revenue Growth Director

4 weeks ago

East Midlands, United Kingdom Stadium Experience Full time
Head of Commercial Partnerships

We are seeking a highly skilled and experienced professional to lead the growth of our commercial revenue through cricket-related sponsorship, advertising, and hospitality sales at Stadium Experience.

This role will be a hands-on sales position driving the acquisition, activation, management, and sustainability of the Club's corporate partnerships.

These long-term relationships with the local business community, as well as national companies, are essential to the club's financial success and future sustainability and growth.

This position requires extensive community/business outreach as well as internal team leadership and motivation.

  1. Sales Strategy and Planning: Develop and implement a corporate partnership sales strategy to meet Stadium Experience business objectives and revenue targets.
  2. Partnership Acquisition: Prospect and engage with potential corporate partners, brands, and businesses to build a pipeline of opportunities. Lead acquisition negotiations securing mutually beneficial agreements and sponsorship packages, customizing each to partner's objectives and marketing goals.
  3. Sponsorship Package Development: Collaborate with the Marketing and Events team to create compelling and innovative sponsorship packages, ensuring attractive engagement opportunities for partners whilst aligning with Stadium Experience's brand image and values.
  4. Relationship Management: Work with the commercial team to nurture and maintain relationships with existing partners to ensure satisfaction and maximize renewals.
  5. Activation and Integration: Work with the Marketing team to integrate sponsors into varied touchpoints including match day experiences, digital platforms, social media, and community outreach initiatives.
  6. Performance Tracking and Reporting: Help develop Key Performance Indicators (KPI) to measure the success of partnerships and sales efforts.
  7. Industry Awareness and Networking: Keep up-to-date on industry trends, best practices, and emerging technologies in sports sponsorship and partnership sales. Represent Stadium Experience at industry events, conferences, and networking opportunities as requested.
  8. Team Leadership: Lead, mentor, and motivate the Commercial Sponsorship and Business Development team to achieve individual and collective goals. Develop team members through coaching, training, and performance evaluations.
  9. Legal and Compliance: Ensure all corporate partnership agreements and contracts are in compliance with relevant laws, regulations, and ethical standards.
  10. Event Management: Organize, coordinate, and execute periodic high-quality partnership events to foster strong relationships with current partners and the local business community.
  11. Additional Duties: Perform additional duties and assist with special projects as needed.
Key Skills and Qualifications:
  1. Excellent Communication Skills: Proven ability to grow commercial revenue streams.
  2. Commercial Awareness: Good commercial awareness with an eye for detail.
What We Offer:
  1. A salary appropriate for the role plus bonus and commission structure.
  2. Free on-site parking.
  3. 2 free tickets to every Stadium Experience home match.
  4. Employee Assistance Programme.
  5. 25-40% discount with Samurai online purchases.

To apply for the Head of Commercial Partnerships job, please send your up-to-date CV with a covering letter detailing your suitability for the role to Viv Sheppard, HR and Wellbeing Manager at Stadium Experience via jobs@stadiumexperience.

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