Search Engine Advertising Lead
1 day ago
We are seeking an experienced Senior Paid Search Specialist to join our team at Tribal Tech As a Senior Paid Search Specialist, you will be responsible for leading our Client's Paid Search efforts across search partners, overseeing a monthly budget of $1M+. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand.
Key Responsibilities:
- Manage PPC efforts on Google AdWords, Bing, and Yahoo
- Expand advertising campaigns to drive continued growth in a high performing marketing channel
- Ensure accurate conversion tracking and attribution
- Work closely with creative and content teams to seamlessly execute Paid Search campaigns
- Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc
- Learn the business. Understand services to build effective keyword/campaign strategies
- Lead and mentor a team to develop their individual growth and success
- Responsible for crafting and implementing PPC strategy for clients
- Optimize campaigns using Web Analytics tools and provide insights to clients
- Communicate any roadblocks in the performance of campaigns
- To lead client calls and present reports on weekly basis
- Support pitches and any productization initiatives
Salary: $100,000 - $140,000 per year
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Search Advertising Lead
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Search Advertising Executive
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Digital Search Advertising Specialist
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Search & Social Advertising Manager
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E-Commerce Advertising Lead
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Senior Search Advertising Manager
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