Search Engine Advertising Lead

1 day ago


London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
About the Position

We are seeking an experienced Senior Paid Search Specialist to join our team at Tribal Tech As a Senior Paid Search Specialist, you will be responsible for leading our Client's Paid Search efforts across search partners, overseeing a monthly budget of $1M+. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand.

Key Responsibilities:

  • Manage PPC efforts on Google AdWords, Bing, and Yahoo
  • Expand advertising campaigns to drive continued growth in a high performing marketing channel
  • Ensure accurate conversion tracking and attribution
  • Work closely with creative and content teams to seamlessly execute Paid Search campaigns
  • Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc
  • Learn the business. Understand services to build effective keyword/campaign strategies
  • Lead and mentor a team to develop their individual growth and success
  • Responsible for crafting and implementing PPC strategy for clients
  • Optimize campaigns using Web Analytics tools and provide insights to clients
  • Communicate any roadblocks in the performance of campaigns
  • To lead client calls and present reports on weekly basis
  • Support pitches and any productization initiatives

Salary: $100,000 - $140,000 per year



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