Digital Content Manager

2 months ago


Hemel Hempstead, Hertfordshire, United Kingdom Atlas Copco Full time
About the Role

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Atlas Copco. As a key member of our marketing department, you will be responsible for creating and implementing digital marketing strategies to promote our industrial solutions.

Key Responsibilities
  • Develop and execute digital marketing campaigns to generate sales leads and increase brand awareness.
  • Collaborate with cross-functional teams to create engaging web content, including blog posts, articles, and social media posts.
  • Conduct keyword research and optimize web content to improve search engine rankings.
  • Implement actions to improve the visitor journey and increase web enquiries, including A/B testing and analytics analysis.
  • Manage and deliver email marketing campaigns, webinars, and other automated campaigns using Marketo.
  • Analyze website user behavior, conversion data, and trends to demonstrate the ROI of campaigns and improve future campaigns.
  • Project team member for the ongoing development of the E-commerce website, optimizing site content, collaborating with the web developer, and implementing traffic-driving activities.
  • Work with the PPC agency to get the best results from our PPC campaigns, including analysis of campaign performance and ROI.
Requirements
  • Experience working in a digital marketing role, using web content management systems, Marketo, Google Analytics 4, and/or Adobe Analytics.
  • Experience working within the industrial sector with technology-driven products.
  • Ability to learn and use new digital tools and software to a high level.
  • Strong working knowledge of SEO and pay-per-click advertising.
  • Experience in managing and delivering campaigns within Marketo, including developing/designing marketing assets, web pages, and sales collateral.
  • Expertise in working with SalesForce or equivalent CRM software.
  • Relevant degree or equivalent work experience in digital marketing.
  • Strong project management skills, with experience successfully managing both fast turn-around and long-term projects.
  • Genuine interest in digital marketing and a strong personal online profile.
  • Team player with good networking skills and ability to work independently.
  • Inquisitive mind to solve problems and ability to pick up and use new marketing tools and technologies.
  • Creative, accurate, and with a good eye for detail.
  • Excellent written English to produce and proofread high-quality content.
  • At least 3/5 years of experience in digital marketing preferred.
What We Offer
  • Varied job role with opportunities to try out new ideas.
  • Supportive, knowledgeable, and well-respected team.
  • Tangible results from your work in an engaging environment.
  • Smart working environment with excellent training and development opportunities.
  • Attractive benefits package, including a desirable pension scheme.


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