Digital Content Manager
2 months ago
We are seeking a highly skilled Digital Marketing Coordinator to join our team at Atlas Copco. As a key member of our marketing department, you will be responsible for creating and implementing digital marketing strategies to promote our industrial solutions.
Key Responsibilities- Develop and execute digital marketing campaigns to generate sales leads and increase brand awareness.
- Collaborate with cross-functional teams to create engaging web content, including blog posts, articles, and social media posts.
- Conduct keyword research and optimize web content to improve search engine rankings.
- Implement actions to improve the visitor journey and increase web enquiries, including A/B testing and analytics analysis.
- Manage and deliver email marketing campaigns, webinars, and other automated campaigns using Marketo.
- Analyze website user behavior, conversion data, and trends to demonstrate the ROI of campaigns and improve future campaigns.
- Project team member for the ongoing development of the E-commerce website, optimizing site content, collaborating with the web developer, and implementing traffic-driving activities.
- Work with the PPC agency to get the best results from our PPC campaigns, including analysis of campaign performance and ROI.
- Experience working in a digital marketing role, using web content management systems, Marketo, Google Analytics 4, and/or Adobe Analytics.
- Experience working within the industrial sector with technology-driven products.
- Ability to learn and use new digital tools and software to a high level.
- Strong working knowledge of SEO and pay-per-click advertising.
- Experience in managing and delivering campaigns within Marketo, including developing/designing marketing assets, web pages, and sales collateral.
- Expertise in working with SalesForce or equivalent CRM software.
- Relevant degree or equivalent work experience in digital marketing.
- Strong project management skills, with experience successfully managing both fast turn-around and long-term projects.
- Genuine interest in digital marketing and a strong personal online profile.
- Team player with good networking skills and ability to work independently.
- Inquisitive mind to solve problems and ability to pick up and use new marketing tools and technologies.
- Creative, accurate, and with a good eye for detail.
- Excellent written English to produce and proofread high-quality content.
- At least 3/5 years of experience in digital marketing preferred.
- Varied job role with opportunities to try out new ideas.
- Supportive, knowledgeable, and well-respected team.
- Tangible results from your work in an engaging environment.
- Smart working environment with excellent training and development opportunities.
- Attractive benefits package, including a desirable pension scheme.
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Hemel Hempstead, Hertfordshire, United Kingdom Butlin's Full time{"h1": "Digital Content Executive Role at Butlin's", "p": "We're seeking a skilled Digital Content Executive to join our team at Butlin's. As a key member of our digital content team, you'll be responsible for delivering high-quality content that engages and inspires our guests. Your primary focus will be on editing and creating new content for our websites,...
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Hemel Hempstead, Hertfordshire, United Kingdom Butlin's Full time{"h1": "Digital Content Executive Role at Butlin's", "p": "We're seeking a skilled Digital Content Executive to join our team at Butlin's. As a key member of our digital content team, you'll be responsible for delivering high-quality content that engages and inspires our guests. Your primary focus will be on editing and creating new content for our websites,...
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Hemel Hempstead, Hertfordshire, United Kingdom Butlins Full timeAbout The RoleWe're seeking a skilled Digital Content Executive to join our team in Hemel Hempstead. As a key member of our digital content team, you'll be responsible for delivering high-quality content that engages and delights our guests.Key ResponsibilitiesEditing and creating content for our websites, apps, and social media channelsCollaborating with...
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Hemel Hempstead, Hertfordshire, United Kingdom Butlins Full timeAbout The RoleWe're seeking a skilled Digital Content Executive to join our team in Hemel Hempstead. As a key member of our digital content team, you'll be responsible for delivering high-quality content that engages and delights our guests.Key ResponsibilitiesEditing and creating content for our websites, apps, and social media channelsCollaborating with...
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