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Luxury Content Strategist

1 month ago

London, Greater London, United Kingdom Jayne Pierce Tourism Full time

At Jayne Pierce Tourism, we're seeking a talented Senior Content Marketing Executive to join our marketing team. This role involves crafting compelling narratives for discerning travelers and shaping the future of luxury travel marketing.

You'll be at the forefront of driving creative content strategies, working closely with the Head of Marketing to develop and execute plans that truly resonate with a luxury travel audience. Your job will involve creating engaging content across our marketing ecosystem, from social media and email campaigns to our website and premium print materials.

To succeed in this position, you'll need to keep your finger on the pulse of the industry, analyzing competitor landscapes and market trends to inform content direction. You'll also skillfully transform data insights into compelling storytelling opportunities.

In leading campaign excellence initiatives, you'll take charge of content campaigns across multiple channels, including social media, email/CRM, and PR. You'll collaborate with our sales team to create high-impact promotional activities, managing campaign assets to ensure visuals are stunning and copy is persuasive. Additionally, you'll track and report on campaign performance, ensuring they meet and exceed KPIs.

Brand excellence will be at the heart of everything you do. You'll create premium marketing collateral that perfectly reflects our luxury positioning and maintain a consistent brand voice across all channels. Your role will include supporting award submissions and industry recognition initiatives, while ensuring our brand guidelines are meticulously followed across all public-facing materials.

Job Requirements
  • Strategic thinker who can translate data into actionable content plans
  • Creative mindset with attention to detail
  • Exceptional writing and editing skills
  • Expert understanding of digital marketing channels
  • Strong project management skills with ability to manage stakeholders
  • Experience in content marketing, preferably in luxury or travel sectors
Job Responsibilities
  • Spearhead content campaigns across social media, CRM, and PR
  • Maintain consistent brand voice across all channels
  • Manage campaign assets, from stunning visuals to persuasive copy
  • Collaborate with sales team to create high-impact promotional activities
  • Transform data insights into compelling storytelling opportunities

We estimate the salary for this position to be around $70,000 - $90,000 per year, depending on location and experience. If you're a strategic and creative professional looking to make a real impact in the world of luxury travel marketing, we encourage you to apply.