Marketing and Communications Specialist

2 days ago


StratforduponAvon, Warwickshire, United Kingdom Transoft Solutions Inc. Full time
Job Opportunity:
About Transoft Solutions Inc., a global leader in transportation planning and design software development.

We are seeking a skilled Product Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing, excellent communication skills, and experience working with CRM and marketing automation software.

Key Responsibilities:
  • Develop effective product marketing strategies to drive awareness and adoption of our Civil & Transportation and Traffic Safety product lines.
  • Liaise with Product Management, Regional Marketing, and Sales teams to understand customer needs and create compelling content and messaging.
  • Collaborate on go-to-market plans for product launches and provide sales enablement assets to the sales team.
  • Act as a product champion, advocating products through social media and blog posts.

Requirements:
  • Bachelor's or Diploma in Marketing, Business, Technical Writing, or equivalent.
  • 2+ years of product marketing experience in a B2B environment.
  • Experience working with CRM and marketing automation software.
  • Strong communication and project management skills.

Estimated Salary: £45,000 - £60,000 per year, depending on experience.

We offer a flexible working environment, professional growth opportunities, and a chance to work with a diverse team.

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