Senior Sales Manager, UK and Ireland

4 weeks ago

Newport, Newport, United Kingdom Dextra Group Full time
Job Title: Senior Sales Manager, UK and Ireland

The Senior Sales Manager, UK and Ireland will report directly to the General Manager of Sales for European markets and will oversee our operations in the United Kingdom and Republic of Ireland. This role will be responsible for driving growth, managing resources, and ensuring the successful execution of our strategic goals within the region. The Senior Sales Manager, UK and Ireland will lead a team of professionals, build strong relationships with key stakeholders, identify market opportunities, develop and execute sales strategies, monitor activities, and enhance the company's visibility through promotional events. This role requires a strong background in business development, excellent leadership skills, and a deep understanding of the UK construction market.

Key Responsibilities:
  • Lead, mentor, and develop a high-performing team, including a Regional Technical Manager and a Sales Manager, aligning with corporate objectives and standards.
  • Ensure effective internal communication, displaying necessary information to managers and employees such as performance objectives, results, roadmaps, and risk mitigations.
  • Enforce strict cost control measures.
  • Oversee the Performance Management System, including KPIs, competency and commitment definitions, mid-year reviews, regular feedback, and year-end reviews. Ensure Talent Review and Succession Planning processes are effectively implemented, adhering to HR policies, and fostering a culture of empowerment, feedback, and coaching.
  • Propose and implement organizational changes and yearly staffing plans.
  • Initiate programs to enhance employee satisfaction and motivation.
  • Collaborate with the After Sales Maintenance team to manage after-sales service requirements and ensure customer satisfaction.
Network Development and Sales Strategy & Execution:
  • Promote the company's products and solutions by developing and maintaining strong relationships with key accounts, including designers, main civil works contractors, and precast companies, through effective networking and regular follow-up visits.
  • Develop a robust network of partners, including existing and new fabricators, to generate sales and fulfill orders for targeted projects.
  • Conduct comprehensive sales presentations to existing and prospective consultants and contractors involved in targeted projects, understanding their needs, proposing tailored technical solutions and recommendations, and highlighting the benefits and value propositions of the company's products to secure specifications and selections.
  • Determine and coordinate sales approaches with fabricators' upper management, organizing periodic meetings to review sales activities, update sales strategies and set short- and medium-term objectives.
Identify Market Opportunities:
  • Monitor and identify main projects and business opportunities within the UK and Ireland that offer significant sales potential for the company, updating the project list monthly.
  • Update project information and market intelligence on the CRM in a timely manner.
Activity Monitoring and Reporting:
  • Conduct follow-up visits and provide monthly reports on sales activities, project statuses, partner cooperation, and development objectives.
  • Maintain transparency and accountability through regular updates to senior management.
Promotion and Branding:
  • Prepare an annual budget for seminars and exhibitions.
  • Participate in targeted industry-specific seminars, trade shows, exhibitions, and other promotional events to enhance the visibility and reputation of the company's products and services.
  • Coordinate customer satisfaction surveys and testimonials, document ID Cards and case studies, and act as a brand ambassador, ensuring consistent messaging and market positioning.
Market Analysis and Forecasting:
  • Update and maintain, at least monthly, comprehensive sales forecasts, focusing on significant projects like HS2, to align with market demands and inventory capacities.
  • Analyze market trends and feedback to suggest product improvements and the development of new products that meet market needs.
  • Conduct comprehensive market analysis to gather intelligence on industry trends, competitor activities, and market opportunities, and provide strategic insights to inform business decisions and maintain a competitive edge.
Support and Collaboration:
  • Foster a collaborative work environment, encouraging teamwork and effective communication across all departments.
Continuous Improvement:
  • Identify opportunities for process improvements and operational efficiencies within the territory.
  • Implement best practices and innovative solutions to enhance overall business performance.

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