CRM Project Manager

4 weeks ago

London, Greater London, United Kingdom Club Med Full time
Job Title: CRM Project Manager

Club Med is seeking a highly skilled CRM Project Manager to join its UK office. As a key member of the marketing team, you will be responsible for delivering all necessary CRM campaigns to grow and develop the Northern Europe cluster across B2C and B2B.

Key Responsibilities:
  • Design and implement effective CRM/PRM programs to maximize customer loyalty, retention, and lifetime value across B2C and B2B
  • Be the guardian of all client communication across B2C and B2B, ensuring accuracy and up-to-date information throughout the customer lifecycle
  • Plan and operate targeted communication campaigns
  • Use customer data to personalize communications and offers
  • Collaborate with the global technical team to resolve technical issues and improve functionality
  • Identify data-driven improvement opportunities and implement corrective actions
  • Be the lead and point-of-contact for in-person events that focus on increasing customer awareness and/or providing increased value for existing customers
  • Utilise lead-scoring within the business to facilitate improved KPIs, focusing on better product offering based on demographic patterns and buying behaviours of existing and new customers
Requirements:
  • At least 4 years of experience in CRM/Marketing and advanced level on CRM tools
  • Basic HTML and coding knowledge required
  • Proficiency on Salesforce and Acoustic is a plus
  • Excellent written and verbal communication skills, with a strong command of grammar, punctuation, and style in English
  • Experience within the travel or luxury industry
  • Knowledge of the travel industry b2c and b2b, market trends, and consumer behaviour is advantageous
  • Results-driven mindset with a focus on campaign management and performance
  • Excellent understanding of product and brand communication requirements
What We Offer:
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

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