Brand Marketing Content Writer

1 month ago

London, Greater London, United Kingdom Burberry Full time
Job Title: Brand Marketing Content Writer

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world, creating the next generation of sustainable luxury for customers, driving industry change, and championing our communities.

Job Responsibilities:
  • Maintain the brand tone of voice across multiple channels, ensuring consistent accuracy and messaging.
  • Work collaboratively with representatives from various teams – marketing, digital design, social, art direction, events, etc. to deliver projects on schedule and to a high standard.
  • Write copy for global marketing emails, covering topics ranging from runway shows and new product launches to digital innovations and gifting moments, according to brief and timings.
  • Respond to regional email requests, liaising with local marketing contacts to establish the specifics of each brief.
  • Work with digital designers, marketing teams, and digital commerce to write rich, engaging content for storytelling pages.
  • Write long-form SEO-rich editorial features that bring key brand moments to life, reflect our brand values, and showcase our product in an elevated way.
  • Write SEO copy for all new pages and refresh existing copy, liaising with the SEO team to ensure it is fully optimized for search.
  • Create e-vite templates for regional marketing teams.
  • Review and edit copy for BAU events suggested by regional teams.
  • Review e-vite guidelines on a seasonal basis to ensure they are relevant and in keeping with brand tone of voice.
  • Write collateral for brand events and runway shows, working collaboratively with the graphic design and events teams to refine the brief and ensure the messaging is consistent.
  • Write all Burberry own-channel beauty copy, working closely with our licensing partners (COTY BEAUTY) to review all content created by them, making sure it adheres to our brand tone of voice.
  • Review suggested copy written by third-party retailers, making sure it adheres to our brand tone of voice.
  • Work on larger-scale projects with third parties, writing all copy in line with the retailers' requirements.
  • Create copy for digital tools (e.g. iPad applications for special events), from UX to storytelling.
  • Produce copy for bought media adverts for both digital and print placements.
Personal Profile:
  • Experience of writing sparkling copy on a variety of subjects, including fashion and beauty.
  • Be a skilled enough writer to maintain the Burberry tone of voice while appreciating and adapting to the nuances of our different digital platforms.
  • Experience of writing UX copy or an ability to adapt to the art of writing for the user experience.
  • Able to work efficiently to tight deadlines, juggling numerous projects at once, and proactively sourcing the relevant information from key stakeholders.
  • A good understanding of digital channels and how the luxury customer interacts with them.
  • A creative mind who enjoys contributing ideas and creating strong, engaging content across all channels.

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