Senior Data Analyst

2 days ago

London, Greater London, United Kingdom carwow Full time
About the Role

We are seeking a highly skilled Senior Data Analyst to join our OEM and Media Analytics team as part of our wider Analytics and Data Science function. This role requires a deep understanding of data, a passion for uncovering insights, and a proven ability to drive business impact.

Key Responsibilities
  • Develop an understanding of the OEM and Media business dynamics to constantly interrogate the balance between what's best for the Carwow user and what's best for the Carwow Group motor partners and vendors.
  • Develop an understanding of the portfolio of Carwow Group brands to constantly evaluate the best medium for OEM and Media campaigns or initiatives.
  • Evaluate effectiveness of campaigns or initiatives from both the Carwow Group and partner perspective.
  • Develop and apply advanced analytics and causal inferences techniques to extract actionable insights from complex data sets.
  • Analyse user behaviour across the Carwow Group portfolio of brands to create target audiences to deliver marketing growth or efficiency.
  • Collaborating with internal and external business partners and data engineering to design and implement robust data pipelines, ensuring data quality, accuracy, and efficiency.
  • Create and maintain insightful reports and dashboards, communicating complex information clearly and effectively to key stakeholders.
  • Keep up to speed on the latest relevant Martech, proposing opportunities for evolving our technology stack.
Requirements
  • Proven technical skills in SQL (other programming languages such as R or Python are a bonus but not essential).
  • Deep interest and aptitude in data, metrics analysis, trends, and applied knowledge of measurement and statistics.
  • Experience in visualisation and dashboarding. Experience working with first and third-party data sources, collaborating with data engineering, and developing and maintaining ETL processes.
  • Proven ability to build and maintain complex data models and understand key dependencies.
  • Excellent stakeholder management and communication skills, being comfortable sharing complex analytical information to mixed groups.
  • Experience within the automotive industry beneficial.
  • Experience within advertising or marketing industries; client or agency side beneficial.
  • Ability to work in a fast-paced organisation, able to prioritise your workload with some support and operating effectively independently or as part of a wider team.
About Us

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality-rich automotive brands; Carwow, Auto Express, evo, Driving Electric, and Car Buyer.

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for. We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans.

As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility – building new experiences, launching new titles, and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disruptor, and never being afraid to fail (but learning fast when we do).

We are revolutionising car-changing, and we are fast expanding our mission across every single brand and country we operate in.

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