Senior Digital Analyst

3 weeks ago

Manchester, United Kingdom boohoo group Full time

About the Role

We are seeking a highly skilled Senior Digital Analyst to join our UX Research & Design function at boohoo group. As a key member of our team, you will be responsible for leading the generation of insights, ideas, and solutions through advanced digital analytics and user research.

Key Responsibilities

  • Lead and manage complex digital analytics projects to generate insights, solve problems, and support strategic decision-making.
  • Design and implement repeatable processes and frameworks for conducting digital analytics and research to ensure consistency and efficiency.
  • Collaborate with Product Owners to identify and explore new ideas, validate their feasibility, and refine them for further development.
  • Analyse data from diverse sources, including Google Analytics, FullStory, and BigQuery, to provide actionable insights that drive user-centered design and product improvements.
  • Support UX research activities by collecting and analysing user data, conducting surveys, and performing user research to inform design decisions.
  • Create clear and impactful data visualisations and reports to communicate findings and recommendations to stakeholders.
  • Engage in business case analysis to support the validation and prioritisation of projects.
  • Maintain a robust understanding of digital analytics tools, methodologies, and industry best practices.
  • Provide leadership and mentorship to the team, fostering a culture of continuous learning and improvement.
  • Allocate resources effectively to support digital analytics activities, optimising team productivity and output.
  • Collaborate with UX designers to ensure data-driven insights are integrated into design processes and user experience improvements.
  • Work closely with developers to ensure analytics requirements are accurately implemented and to optimise data collection.

Requirements

  • Strong critical thinking, strategic thinking, and problem-solving skills.
  • Proficiency in digital analytics tools such as Google Analytics and FullStory.
  • Extensive experience with data visualization tools such as Looker Studio.
  • Ability to work with raw data sources such as BigQuery.
  • Familiarity with research and surveying tools.
  • Excellent communication skills, with the ability to present complex data in a clear and concise manner.
  • Leadership abilities and experience mentoring team members.
  • Collaborative mindset and ability to work effectively in a team environment.
  • Ability to manage resources, tasks, and workload effectively.

What We Offer

  • 25 days holiday plus bank holidays
  • Discretionary bonus scheme
  • Company share scheme
  • Life Assurance
  • Company Pension Scheme
  • Flexible working hours
  • Free onsite Gym
  • Employee assistance programme including 24-hour confidential helpline
  • Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
  • 40% discount across 8 brands, 20% discount on Debenhams
  • Discount & Cashback portal
  • Season Ticket Loans
  • Learning and development support and opportunities both internally and externally
  • Our social calendar? Next level

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