Marketing Director
1 week ago
Martian Lawyers Club is a pioneering gaming studio pushing the boundaries of personalization in video games. We strive to unlock new levels of creativity and immersion by leveraging AI technology.
Our flagship game, GUG, is a PC roguelike creature-battler that utilizes our proprietary tech to enable players to mold the evolution of the game's creatures, effectively allowing the play session to adapt on the go.
Job DescriptionWe are seeking a seasoned marketing professional with expertise in executing strategies at scale. Key responsibilities include:
- Organizing marketing operations, including tools, channels, target personas, and their gathering places
- Enhancing promotional assets, such as GUG's Steam page and trailers, to showcase its unique selling points
- Collaborating with the game development team to propose features that boost marketability
- Establishing a scalable creator program for influencers and content creators
- Developing a long-term test plan to identify effective marketing approaches
- Managing the game's community to foster engagement and retention
As a key member of our team, you will have the freedom to make decisions and drive impact. Our dynamic work environment combines in-person and remote settings, allowing for growth and learning opportunities.
RequirementsTo succeed in this role, you should possess:
- 3+ years of experience in marketing within the gaming industry
- The ability to execute strategies efficiently at scale
- A proven track record of growing a studio's first game userbase
- Knowledge of gaming market segmentation frameworks and taxonomies
- Strong problem-solving skills and effective communication
We offer a competitive salary of $120,000 - $150,000 per year, depending on your qualifications and experience.
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