Senior Consumer Communications Specialist
1 week ago
Senior Channel Manager- Consumer and Direct To Consumer Communications
For this 12-month fixed term contract, we are seeking a highly motivated individual to join our team as Senior Channel Manager for our Consumer and Direct To Consumer Communications. Located in Cheltenham, you will be part of a collaborative and forward-focused team with a shared pride in our work and commitment to delighting our customers, developing innovative products and services, and inspiring our people.
We are looking for someone who is naturally inquisitive, able to seek out the shopper journeys of our DTC and consumer audiences, and create effective communications strategies that drive brand preference both direct and through consumer channel partners. You will be responsible for executing our annual media, social, PR, and digital communications plans, requiring strong organizational and agency management skills.
Key Responsibilities:
- Develop and execute multi-channel communications plans, including annual media, social, PR, and digital marketing plans.
- Analyse data and insights to define strong DTC and Consumer communications strategies.
- Work closely with the Senior Channel Manager for Consumer channels to influence plans through consumer channel partners.
- Manage the DTC data strategy roadmap and execution as an enabler to our DTC strategy.
- Own the PR, Social, DTC, and Media A&P budget and show ROI.
- Report on campaign and promotions performance, identify areas for improvement, and develop action plans.
- Partner with the Brand Visualisation manager to inform content development required for DTC and consumer channels.
- Collaborate with the Digital Transformation team's web and salesforce service teams to enhance DTC OKRs.
- Support the customer service leadership team in delivering the service value proposition and promoting sales conversion.
- Oversee the front-end of the website, managing new pages, content updates, and promotional execution.
Requirements:
- A minimum of 5 years' experience in marketing roles or related fields.
- Broad experience covering digital marketing, customer service, and management of agencies.
- Excellent interpersonal skills, attention to detail, and ability to communicate at all levels.
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