Marketing and Engagement Specialist
4 weeks ago
Role Overview
The University of Cambridge Libraries is seeking a skilled Marketing Coordinator to join our Services & Engagement Directorate. As a key member of our team, you will be responsible for developing and growing a strong supporter base from within our three key communities: students, scholars, and society.
Key Responsibilities
- Review and improve our current marketing activity, implementing targeted campaigns using online and traditional channels to engage with identified audience segments.
- Produce activity calendars and project plans for various work, including events, membership products, and brochure production.
- Collaborate with internal teams and external agencies to produce online and print content.
- Create marketing collateral tailored to specific target audiences, such as web pages, e-newsletters, posters, and digital adverts.
- Analyse the effectiveness of marketing activity using CRM data, web analytics, and qualitative feedback.
Benefits
- An excellent opportunity to make a difference by raising awareness of the University Library's benefits and increasing access.
- Flexible working opportunities.
- Generous pension benefits and annual leave provisions.
- Fantastic discounts at local businesses and retailers.
- Healthcare plans, family-friendly policies, and more.
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