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Chief Marketing Officer

1 month ago

London, Greater London, United Kingdom Spectrum Search Full time
About the Role

We are seeking a seasoned Chief Marketing Officer to lead our marketing vision and strategy, driving growth and global presence in the DeFi space. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives and DeFi product roadmap.

Key Responsibilities
  • Marketing Strategy & Execution: Develop and execute a marketing strategy tailored to B2C user growth in the DeFi and crypto trading space, focusing on token marketing and trading-focused campaigns.
  • Brand Positioning & Campaign Creation: Craft and maintain a consistent, compelling brand identity that resonates with crypto traders and retail users. Lead marketing campaigns that generate excitement, especially around token launches, trading opportunities, and new product features.
  • Audience Analysis & Community Engagement: Identify and target specific user segments, particularly retail traders, crypto enthusiasts, and influencers. Build vibrant, engaged communities that drive both user acquisition and retention.
  • Partnership Development & KOL Management: Cultivate partnerships with influential KOLs, exchanges, and trading platforms, and form strategic alliances that enhance visibility and drive growth. Manage relationships with key influencers to ensure consistent brand advocacy.
  • Token Marketing & Promotions: Develop and lead promotional campaigns around our native token, creating excitement for token launches, airdrops, staking programmes, and other token-related activities. Leverage these strategies to drive user engagement and participation.
  • Crisis Management & Reputation Building: Prepare and manage crisis communication plans in the event of security incidents or token-related issues. Manage our reputation across trading communities and ensure a proactive approach to maintaining trust.
  • Data-Driven Marketing: Use analytics tools to track user behaviour, campaign effectiveness, and conversion rates. Optimise marketing efforts based on data insights to increase user retention and lifetime value.
Requirements
  • 10+ years of marketing experience, with at least 5 years in the crypto or blockchain space.
  • Experience in marketing for crypto exchanges, trading platforms, or consumer-facing crypto products is highly preferred.
  • Deep understanding of crypto trading dynamics, token economics, and user behaviours of retail traders.
  • Proven experience in executing token launches, staking promotions, and related token marketing campaigns.
  • Extensive experience working with crypto influencers, KOLs, and trading community leaders on platforms such as X, YouTube, Telegram, and Discord.
  • Expertise in creating high-quality, engaging content that appeals to both retail traders and broader crypto audiences.
  • Experience building strategic partnerships within the trading or DeFi space, particularly with influencers, exchanges, and trading communities.
  • Proficiency in using analytics tools to measure campaign performance and optimise for growth.